Tyler, the Creator freestyles over Kendrick Lamar’s beat in That Guy video with Odd Future alumni

Tyler, the Creator unveiled a new video, That Guy, featuring his freestyle over Kendrick Lamar’s Hey Now beat from the GNX project. Directed by Tyler under his real name, Tyler Okonma, the video highlights his signature creativity and includes appearances by Odd Future alumni Jasper Dolphin, Travis “Taco” Bennett, and Lionel “L-Boy” Boyce. Released on Christmas Day, the video showcases Tyler’s unique approach to blending his artistry with Lamar’s celebrated production.

The choice to freestyle over Hey Now reflects Tyler’s occasional exploration of rapping over contemporary beats. This approach recalls his 2016 project What the Fuck Right Now, where he delivered a freestyle over Kanye West’s Freestyle 4 from The Life of Pablo. Both projects demonstrate Tyler’s ability to reimagine and reinterpret the work of industry icons while retaining his distinct lyrical style.

Tyler’s recent video complements his broader body of work, including his latest album Chromakopia, which has received critical acclaim for its experimental sound. Fans can also revisit his 2018 EP Music Inspired by Illumination & Dr. Seuss’ The Grinch, showcasing his versatility with holiday-themed music. These projects underscore his continuous evolution as an artist willing to push creative boundaries.

With That Guy, Tyler offers fans a fresh perspective on his artistry, blending homage to Kendrick Lamar with his own inventive flair. The video reinforces his position as one of contemporary hip-hop’s most dynamic voices, seamlessly balancing innovation and respect for the genre’s greats.